Time flies when you’re taking photos of everything in sight. Japanese camera Brand Fujifilm is celebrating its ten-year anniversary in South Africa. How? By building a new place for people to work, obviously.
But the new Johannesburg head office isn’t just about people earning a living playing with cameras. Okay, it kinda is. But it’ll also offer a few new aspects for the company. There’s set to be an on-site repair center, and then there’s the company’s Technology Centre Africa.
Fujifilm goes green(er)
Which, yes, is more or less an experience center. Most major companies have one these days, but Fuji’s effort is especially extensive. Demonstration and training facilities are planned for the new five-story 999m² building. Graphic Communication, Medical Systems, and Imaging Solutions will all have a place to show off what they can do. Translated, everything from large-format printing and packaging to radiography and mammography to the company’s camera lineups will be represented.
Fuji’s new HQ will be based at 18 Holt Street in Sandton when construction is complete in December this year. It joins a new office and repair center that was constructed in Cape Town in 2021.
Fuji South Africa’s MD Taro Kawano said, “This year marks the tenth anniversary of Fujifilm establishing a subsidiary in South Africa, and what better way to reaffirm our commitment to the country than with the construction of this new head office in Sandton.”
“What I’m most excited about is further serving our local customers through the Fujifilm Technology Centre Africa, where there will be a training and demo center available to help showcase the latest Fujifilm products and services.”