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Shoot and print pics and, um, take voice notes with the new Fujifilm Instax LiPlay

Instax has launched a new camera called the LiPlay that can shoot and print pictures, print pics from smartphones, and use QR codes to 'attach' audio.

Fujifilm’s 102MP GFX100 camera is coming to South Africa later this year

Fujifilm has confirmed its 102MP GFX100 medium-format mirrorless camera will be coming to SA later this year.

Fujifilm opens its overhauled Innovation Centre to the public

Fujifilm South Africa recently revealed its brand new Innovation Centre based in Roodepoort, Johannesburg.

Fujifilm’s ‘Little Giant’ X-T30 lands in South Africa next month

Fujifilm SA has announced the X-T30 camera is a reality and it'll be coming to South Africa in late March 2019. With the X-T3 launched late last year and Fujifilm's naming conventions and habits, we fully expected to see an X-T30... we just weren't sure when.

Fujifilm X-T3 Unboxing

The Fujifilm X-T3 landed in South Africa at the beginning of October. We were fortunate enough to get one of the first units, so we unboxed it immediately, of course. This is a great upgrade to the X-T2, which we absolutely love. The X-T3 has a 26.1MP APS-C sensor, it shoots 4K video, is fitted with a very nifty USB-C port and of course, a headphone jack. Review unit supplied by Fujifilm South Afr...[Read More]

Photokina 2018 roundup: Our top pic(k)s

For anything and everything camera and photography related, Germany’s Photokina is the event to watch. This year’s event had plenty of fascinating pic(k)s. These are the best of them. Zeiss’ ZX1 is Lightroom-compatible Zeiss unveiled an Android-based compact camera capable of running Lightroom last week. Talk about an all-in-one system. The ZX1 has a 37.4MP full-frame CMOS sensor and a...[Read More]

Fujifilm’s continuing to reinvent medium format photography with the GFX 50R

You’ve got to give it to Fujifilm, it sure knows how to grab headlines. While Canon and Nikon are announcing full-frame mirrorless cameras, Fuji’s giving that a skip and doubling down on its mirrorless APS-C and medium format (MF) lineups instead. Remember the GFX 50S mirrorless MF that redefined what a medium-format camera could be? Well, now Fujifilm’s made an even more portabl...[Read More]

Fujifilm’s X-T3 mirrorless camera is more than just an upgraded X-T2

Fujifilm announced the X-T3 today, the latest addition to the company’s X-Series lineup of APS-C mirrorless cameras. The mirrorless camera announcements are coming thick and fast of late. Unlike Canon and Nikon, Fujifilm isn’t trying to hop on the full-frame mirrorless bandwagon. Instead, the newly announced X-T3 with its 26.1MP APS-C sensor, is an upgrade to the already excellent X-T2 (one ...[Read More]

Fujifilm South Africa launches rent-to-own programme

Upgrading from a phone to a “real camera” is a dream for many, but with the price of camera bodies and the lenses to go with them, it’s out of the realm of the possible for many. To address this, Fujifilm South Africa has launched a rent-to-own programme, which is available to customers online or in bricks-and-mortar stores. As it says on the box, you pay a monthly rental fee for...[Read More]

Hands-on with the new Fujifilm X-H1 mirrorless camera

We had the privilege of taking Fujifilm’s new flagship mirrorless camera, the X-H1, out for a spin at a motocross track last week. It was dusty, it was dirty, but it was completely in focus. On 15 February, Fujifilm launched the X-H1, the highest performing camera in their X Series. It combines a robust, durable body with great image quality and easy operation (especially for a novice photographer...[Read More]

Here is Fujifilm’s mirrorless, leather accented, 4K-shooting X-A5

If you’re in the market for a new entry-level APS-C mirrorless camera then Fuji’s newly-announced X-A5, an addition to the company’s X Series of shooters — replacing the X-A3, a camera that we haven’t seen a whole lot of here in South Africa. The Fuji X-A5 has a 24.2MP APS-C sensor using a more conventional Bayer colour filter array — rather than Fujifilm’...[Read More]

Instax SQ10 camera review

We take an in-depth look at the Fujifilm Instax SQ10 Square digital camera and instant printer. Review unit supplied by Fujifilm​. Shot using Fujifilm X-T2 and XT20 cameras c/o Fujifilm​.

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