Forty years later, people are still buying Fuji’s QuickSnap disposable cameras at nearly R400 a pop. And we mean a pop. Once you’ve finished the roll, that’s it; you’re done. It makes sense that Fujifilm would want to capitalise on Gen Z’s nostalgia for a time they never quite experienced by bringing back the ol’ faithful QuickSnap.
Chuck ’em in the bin
Technically, the company has announced two new models of the little disposable. There’s the QuickSnap Black and White and the QuickSnap Active, which replaces the current waterproof QuickSnapper. Both of ’em are exactly what you’d expect from a disposable camera — a point-and-shoot experience that won’t last forever.
How long they last is up to you. For many, the 27 exposures the cameras can capture is the sweet spot for just about any house party, but the more frugal might want to hang onto them a bit longer. The cheaper Black and White model utilises ISO 400 135 Black and White negative film, with a flash that’ll light up everything roughly 3 metres (10 feet) in front of it. When you’re done, you’ll need to take your roll to be developed.
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The same goes for the new QuickSnap Active. We can picture the Google searches now. “How do I get the pictures out of my QuickSnap?” That’s probably worth the litres of water some data centre just slurped down, right? This one shoots on its preloaded ISO 800 Color negative film, and trades its flash for waterproofing instead. It’s kitted out with a snazzy protective case and a wrist strap — which tacks on a couple of bucks to the price.
We’ve reached out to Fujifilm SA to determine whether these are bound for the country. We’ve yet to hear back, but we’re guessing SA will get a turn to play, considering. Both models are set to launch this Spring, with the Black and White model bearing a roughly R375 price ($23). The QuickSnap Active will go for R410 ($25).
