Stuff

    Subscribe to our newsletter

    What's Hot
    Polium One

    The Polium One Web3 game console has ‘failure’ written all over it

    July 5, 2022
    VW T-Roc

    Here’s how much the new VW T-Roc will cost in South Africa

    July 5, 2022
    surgery

    Five billion people can’t afford surgery – a team of innovators could soon change this

    July 5, 2022
    Facebook Twitter Instagram YouTube SoundCloud
    Trending
    • The Polium One Web3 game console has ‘failure’ written all over it
    • Here’s how much the new VW T-Roc will cost in South Africa
    • Five billion people can’t afford surgery – a team of innovators could soon change this
    • Oppo reportedly gearing up to release two new foldable phones this year
    • Switzerland’s 20 million kWh ‘water battery’ shows what’s possible with a surplus of power generation
    • Stuff’s Top Five Streaming Devices (for the moment)
    • FIFA is upgrading VAR technology before the 2022 Qatar World Cup
    • Light Start: Ducati’s first e-bike, Huawei post-Leica breakup, a bitcoin win, and Meta pushes Reels
    Facebook Twitter Instagram YouTube
    Stuff Stuff
    • News
      • App News
      • Business News
      • Camera News
      • Gaming News
      • Headphone News
      • Industry News
      • Internet News
      • Laptops News
      • Motoring News
      • Other Tech News
      • Phone News
      • Tablet News
      • Technology News
      • TV News
      • Wearables News
    • Reviews
      • Camera Reviews
      • Car Reviews
      • Featured Reviews
      • Game Reviews
      • Headphone Reviews
      • Laptop Reviews
      • Other Tech Reviews
      • Phone Reviews
      • Tablet Reviews
      • Wearables Reviews
    • Columns
    • Stuff Guides
    • Podcasts & Videos
      • Videos
      • Stuffed
      • Stuffing Around
      • Tech Byte
      • T2S2
    • Win
    • Subscribe
      • Print
      • Digital
        • Google Play
        • iTunes
        • Download
        • Zinio
    • Stuff Shop
      • Shop Now
      • My Account
      • Downloads
    • Contact Us
      • Get In Touch
      • Advertise
    0 Shopping Cart
    Stuff
    Home » News » Industry News » Xiaomi unseats Samsung as top phone brand in Europe
    Industry News

    Xiaomi unseats Samsung as top phone brand in Europe

    Max MilellaBy Max MilellaAugust 3, 2021Updated:October 1, 2021No Comments2 Mins Read
    Xiaomi
    Share
    Facebook Twitter LinkedIn Pinterest Email

    Not even a month ago, Xiaomi overtook Apple to become the second most successful smartphone manufacturer in the world. Now it’s creeping up on Samsung, and while it still trails behind globally, it has managed to steal the South Korean giant’s crown as the biggest phone maker in Europe. 

    Xiaomi’s climb to the top

    Xiaomi

    According to Strategy Analytics, an analysis firm, in Europe in Q2 2021 Xiaomi topped Samsung’s 12 million shipped devices by a further 700,000, narrowly sliding ahead as the top brand on the continent. This gives Xiaomi 25.3% of the total market share, and its South Korean rival 24%. Apple holds 19.2%. 5.6% goes to Oppo, 3.8% to Realme, and the remaining 22.2% belongs to other brands.

    Xiaomi managed to pull off an impressive 67.1% year-on-year growth, whereas Samsung experienced a 7% decline. Interestingly Oppo enjoyed a yearly growth of 180%, and Realme grew an astounding 1,800%. The fledgling manufacturer began in India and China in 2018, and entered the European market in 2019. It only penetrated subsequent worldwide markets later on into 2019 and through 2020. In such a competitive market, Realme’s yearly growth is remarkable.

    Neil Mawston, Executive Director at Strategy Analytics notes that Samsung is facing increased competition from Apple in the high-end smartphone sphere, and from Chinese manufacturers in the mid and low-end ranges. Additionally, it appears that Xiaomi is taking full advantage of Huawei’s stepping back from the European smartphone market, which is serving it particularly well thanks to the fact that Samsung hasn’t done the same thing.

    How the rest of the year goes for the Chinese manufacturer will be interesting to watch, particularly with up-and-comers like Realme thrown into the mix.

    Apple featured industry mobile devices News Oppo phones Realme sales Samsung smartphones tech Tech news Xiaomi
    Share. Facebook Twitter Pinterest LinkedIn WhatsApp Reddit Tumblr Email
    Max Milella

      Related Posts

      Polium One

      The Polium One Web3 game console has ‘failure’ written all over it

      July 5, 2022
      VW T-Roc

      Here’s how much the new VW T-Roc will cost in South Africa

      July 5, 2022
      surgery

      Five billion people can’t afford surgery – a team of innovators could soon change this

      July 5, 2022

      Leave A Reply Cancel Reply

      In The Mag
      Stuff June-July 2022 Latest Issue

      In This Issue – The Outdoors (June-July 2022) Issue

      By Brett VenterMay 30, 20221

      Once again, we are asking you to check out a new issue of Stuff Magazine.…

      2021 Wish List
      wish list Stuff Wish List 2021

      Stuff Wish List: for the tech impaired

      By Duncan PikeDecember 22, 20210

      Are you from the time before being glued to a smartphone was considered normal? Here’s…

      Wishlist DIY Stuff tech

      Stuff Wish List: for the DIY Diehard

      December 21, 2021
      Wish List Gearhead

      Stuff Wish List: For the petrol-soaked gearhead

      December 20, 2021
      outsiders

      Stuff Wish List: for the Outsiders

      December 17, 2021

      Latest Video

      Sonos

      SONOS Roam SL unboxing by Toby Shapshak

      March 30, 2022
      Mini Cooper

      The Mini Cooper SE Electric with Toby Shapshak

      March 18, 2022
      MSI Crosshair 15 Rainbox Six Extraction Edition unboxing

      MSI Crosshair 15 Rainbox Six Extraction Edition unboxing

      March 16, 2022
      Samsung Galaxy S22 Ultra Unboxing

      Samsung Galaxy S22 Ultra unboxing with Toby Shapshak

      March 16, 2022
      Contact

      South Africa's Consumer Tech News Hub

      General: [email protected]
      Subscriptions: [email protected] or 087 353 1291
      Editorial: 072 735 2614
      Sales: 083 375 2418

      Facebook Twitter Instagram YouTube SoundCloud

      Subscribe to Updates

      • Terms and Conditions
      • Privacy & POPI
      • My account
      © 2022 Stuff Group. Designed by Chronon.

      Type above and press Enter to search. Press Esc to cancel.