Fujifilm’s new midrange X-S10 mirrorless priced for South Africa


It’s no secret that here at Stuff, we’re particularly fond of Fujifilm’s X-range of mirrorless kit. But the top-tier runs well into the tens of thousands if you’re keen on buying one. Fujifilm has been good at making the range more affordable, with the launch of the entry-level X-A7 (R12,000), the impressive X-T200 (also R12,000) and the more robust X-Pro3 that comes in at R24,000. 

A new entry into the mirrorless market, Fujifilm’s X-S10 is the first in its mid-range to feature In-Body Image Stabilisation (IBIS) tech and starts at R18,000 for the body only. 

X-S10 doesn’t mean extra small

The X0S10 ranks close to the high-end X-T4 and X-H1 in terms of features, with IBIS being the stand-out feature. Beyond that, it’s got a 26.1MP X-Trans CMOS 4 sensor and Fuji’s X-Processor 4 processing engine. The X-T4 is fitted with the same components, which is impressive considering the X-T4 costs R36,800. Snagging a lot of the same internals for half that cost? That’s worth having.

The highly compact design makes this a comfortable little carry-around shooter with high-end shooting chops. It also features AUTO/SP (Scene Position) Mode which automatically adjusts the camera settings for novices, as well as full manual controls for pro photographers needing more control. 

What makes this one even cooler though, is its video capabilities. It comes with the ability to shoot 4K/30P, 10-bit video or full-HD video at 240fps. Around back you also get the brilliant manoeuvrable LED display that can be flipped sideways, up or back. Vloggers may want to take a closer look at this one, the display takes this from a nice-to-have to an essential item. 

As always, we cannot wait to get our hands on one and give it a run in the real world. Judging from the specs, this is a decent entry-level cam with impressive internals stolen from Fuji’s more high-end shooters. 



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Digital Editor at Stuff. Nevermind the fancy title, I like writing about things that are cool. Like games, gadgets and sometimes even software. Depending on how cool it is.

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