Browsing: social media

If you ever find yourself looking forward to a holiday because you’ll be able to switch off your smartphone then perhaps you’re suffering from social media “technostress”. The constant stream of messages, updates and content that social media apps deliver right to our pockets can sometimes feel like a social overload, invading your personal space and obliging you to reply in order to maintain friendships.

With the rise of internet juggernauts Google, Facebook, Amazon and others, this insight seems obvious now. But over the past two decades, a fundamentally new business model emerged which even Castells had not foreseen – one in which attracting users onto digital platforms takes precedence over everything else, including what the user might say, do, or buy on that platform.