It’s about time Facebook rolled out a change that wasn’t going to track, leak, or otherwise mess with its user’s info. The social network has revealed a new logo, one more in keeping with “…a suite of products that help people connect to their friends and family, find communities and grow businesses.”
New look, same taste?
It’s probably about time Facebook opted for a unified logo. The company’s far more than just a place you go to share images with people you know (or who happen to live in your little internet bubble). Under Facebook’s umbrella are: the Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra.
The change has been in the works for some time, part of a greater (and possibly far, far stupider) plan to unify all of Facebook’s services into a single mega-app. An app that, if ever created, will almost instantly result in Facebook facing an antitrust investigation and possible breakup of the company into smaller bits. At the very least it’ll break every promise to its users about not sharing information between its services — and the folks behind the GDPR might be interested in that.
But, for the present, this is just a branding update. One that incorporates the company’s biggest players — Instagram and friends. Also one that isn’t going to cause too much trouble… on its own, at least. Over the next few weeks, the social network will roll out the branding changes everywhere. There’s also a new company website in the office.