Browsing: social media

With the rise of internet juggernauts Google, Facebook, Amazon and others, this insight seems obvious now. But over the past two decades, a fundamentally new business model emerged which even Castells had not foreseen – one in which attracting users onto digital platforms takes precedence over everything else, including what the user might say, do, or buy on that platform.

Young people are now fully ensconced in the digital age as it whirls around and within them. This is the epoch of the Anthropocene — the age of humans, wherein a technological worldview and human tools hold the central place in re-shaping the earth and its people. It’s also a time when 1.8 billion youth make up the largest generation of 10 to 24 year olds in human history with 50 per cent of the world’s population under 30 years of age.

Instagram’s recent decision to remove its “like” counter from its platform in select geographic regions is an interesting, perhaps long overdue, measure. Although recently users in Canada reported seeing the “like” counter back on for a day, the counter is currently off. The roll-out is a techno-social experiment, and there are advantages — and a few unintended consequences — of such an action.