MTN One TV is a new on-demand video service available in Africa. Initially, this will cover MTN’s markets in South Africa and Zambia, with other countries serviced by the mobile service provider following later.
It doesn’t seem like a one-size-fits-all package. MTN describes the service as “local storytelling, live channels, international programming, and market-specific viewing options tailored to how customers across the continent access and pay for digital entertainment.”
MTN One TV for everyone
The company reckons that its new service will “support greater content discovery, broader audience reach, and sustainable growth” in Africa in general. It’ll be starting in SA, but there are no real pricing details for the setup just yet. It’s possible to sign up for the service, of course. The expenses will come later, as they’re introduced into the market. There will be free-to-access, ad-supported, and paid-for content, but we’re not sure which is which (and what they might look like) yet.
MTN Group told Stuff that “MTN One TV will initially launch in South Africa and Zambia as pilot markets. These markets represent Phase 1 of the rollout. Subsequent phases will see the service progressively introduced across additional MTN markets, with rollout timing and sequencing guided by local market readiness, licensing agreements, and partnership frameworks.”
“At launch, MTN One TV will offer a curated mix of live and on-demand video entertainment tailored to each market – designed to reflect both African audiences and global entertainment trends. The platform’s content strategy is centred on celebrating African culture and storytelling, while also delivering nostalgia, general entertainment, and world-class viewing experiences.”
The beta is officially available for sign-ups in South Africa. You’ll find that here.
