DStv and its parent company MultiChoice has had an eventful few months. It announced a new range of streaming-ready decoders, lost its CEO and has now announced that it is the new head sponsor for the Premier Soccer League (PSL), replacing Absa.
It makes sense in that DStv is the official broadcaster of PSL games across the entire continent. DStv’s SuperSport channels signed the deals way back in 2007 and it owns the three-time Premier League-winning club SuperSport United FC.
Preceding this announcement, Absa, the previous head sponsor of the league, announced that it will be ending its 13-year sponsorship of the league. “The latest Absa sponsorship had been reported to be worth R140m a year to the PSL,” Business Day reports.
“It’s a synergy that is powerful in what it brings to the supporters … the PSL continues to innovate and improve its products, which will have the full backing of DStv, whose offering requires an abundance of local content,” said PSL chair Irvin Khoza, as reported by Business Day.
In July, MultiChoice officially brought back highly anticipated ESPN channels to its sports package — something that was removed due to licencing constraints. Even more, it was planning a complete overhaul of the SuperSport service and brought live sport to Showmax Pro — its sister streaming service.
The announcement also comes at a time where DStv and Multichoice are gearing up to launch its new range of devices come the festive period. Because all we want for Christmas… is a DStv decoder?