Balls! Kicking! A combination of elated and disappointed tears! While it could be possible that I’m talking about the high school experience of some unfortunate souls, what I’m actually talking about is sports, a field (excuse me) of entertainment that’s been more than a little high and dry at the moment. It’s a change that SuperSport has been forced to adapt to pretty dramatically and for better it worse, it’s needed to make some changes to how its all run. That’s the thinking behind the latest channel overhaul Multichoice is conducting with the veritable onslaught of SuperSport channels on DStv, in an attempt to offer more bespoke packages and all-round quality viewing for all.
Which sounded very professional, actually. I’m impressed by my own ability to spew corporate crap all over the dining room table. All you need to know is that SuperSport is overhauling its abundance of channels to try and clean some of the leftovers into the sink. The first step, throwing out all the numbers. SuperSport 1, 2, 3, 765? There’s too much of that. Instead, SuperSport Grandstand will be the premier location for all the biggest sporting events while every other channel will change to become dedicated to a specific sport. Thus, you’ll soon find a SuperSport channel that’s solely about golf or cricket or maybe Hungarian mud wrestling. Whatever sort of physical activity tickles your fancy.
As for SuperSport Grandstand, that which used to be SuperSport 1, Multichoice has stated that the, “flagship channel will host the best of any live curated sport available to DStv Premium customers at any one time, including soccer, rugby, cricket, golf and tennis.”
Speaking to the massive changes, SuperSport CEO Gideon Khobane said, “The changes will mean that additional SuperSport channels of local and international sporting content will be added to the DStv package. Genre channelling will no doubt increase awareness of a broader range of content, which may have always been on the platform, but wasn’t necessarily easy to discover. This signals a radical change designed to make content discovery more seamless.”
The change-over will take place on 1 September and is probably a good thing, really. SuperSport is kind of a mess, with the only real consistency in broadcasting coming from SuperSport 1. So cleaning up all the over useless channels no one was watching anyway and re-purposing them for specific genres? Sure, that sounds like a pretty solid plan actually.