Apple’s iPhone 11 is the bestselling smartphone this year to date – by a considerable margin


We’re not sure if you’ve noticed but Apple’s a rather popular company. So popular, in fact, that they’re able to claim the most-sold smartphone of 2020 as their own. That phone? The iPhone 11. The information? That comes by way of London-based market research firm Omdia.

Turning it up to 11

Apple’s iPhone 11, according to Omdia’s data, has sold more than 37 million units since the beginning of 2020. Those are very decent numbers in a global economy decimated by pandemic but they’re even better when you take a look at the other devices on the list.

That’s because the iPhone 11 has outsold numbers 2, 3 and 4 on the top ten, combined. The next most popular smartphone in terms of sales is the Samsung Galaxy A51, which has sold 11.4 million units since the start of the year. Numbers 3 and 4 are the Xiaomi Redmi Note 8 (11 million) and the Redmi Note 8 Pro (10.2 million).

Apple’s iPhone takes three of the remaining positions — 6, 7 and 10, with Xiaomi’s smartphones filling up the remaining slots. The iPhone SE is a notable addition because it was only released this year. The other handsets on the list were all announced and launched in a better time (2019) — the iPhone SE will likely post some serious sales numbers by the end of this year.

Samsung’s only got one handset on the list but competition for the top spots is fierce. And Huawei, which briefly dislodged Samsung as the world’s top smartphone vendor earlier this year, hasn’t made the list at all. The reason for this, according to Omdia, is that “Huawei’s smartphone business is under increasing pressure from US sanctions, impacting the company’s overseas business”.


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Brett writes for Stuff's digital platform and edits Stuff's print magazine, in between reading science fiction and every Batman comic he can get his hands on.

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