Xiaomi, the Chinese smartphone maker that’s taking advantage of Huawei’s sudden drop in smartphone sales (which they absolutely have to), has managed to overtake Apple and become the second-largest smartphone maker in the world.
Xiaomi the numbers
The company saw a massive 83% growth in smartphone shipments in the second quarter of 2021. This is according to research firm Canalys, who also found that Xiaomi had accumulated 17% market share, on the heels of South Korean smartphone giant Samsung at 19%. Dragging its feet at third place, Apple’s sitting at a measly 14%.
It’s interesting to note that Xiaomi’s market share grew dramatically while Samsung only saw a 15% growth and Apple only had a 1% increase in this quarter.
The main reason for this, we reckon, is that people are desperately looking for a cheaper Android replacement following Huawei’s unfortunate decline in the smartphone industry. Samsung handsets are great, but users pay a premium for that quality, and the same goes for Apple devices.
Xiaomi slid into a marketplace that was hungry for more affordable handsets — especially when looking at the mid-range to budget segments. The brand recently announced that it will focus more prominently on the South African market with its launch of the Redmi Note 10 series this week.
Source: TechRadar
