Finally, a technology advance that actually does something — unlike some we could name. A company called Einsen has produced a product of the same name that does something novel. It does your ironing for you.

The project, based in Australia, reckons its gadget can yank the wrinkles from your favourite shirt (or pants, or whatever) in about sixty seconds. It does so with a machine that operates remarkably like a laser printer or a laminator, meaning you’ll feed wrinkled clothing in one end and receive pristine smoothness from the other.

Backing Einsen

A collection of smart features makes the Einsen an attractive rectangle of tech. Clothes need to be hung on an included hanger, which helps the system feed said garment through an advanced chamber that will iron and steam the item based on its shape and even material.

The iron is made up of multiple iron plates, applying pressure based on the clothing’s material and construction — this is supplied by the user via an app — as well as a range of sensors that help it to keep your clothing looking new. You know, instead of like something you yanked out of a jammed printer.

Einsen supports cotton, linen, polyester, wool, denim, and rayon, handles clothing sized from XXS to XXL, and, once the hanger is loaded in the machine, is entirely automated. It might feel a little like feeding your clothing to an ATM a piece at a time, but that’s got to take less time than getting out an ironing board. Right?

The project isn’t quite retail-ready, though the company seems to be using Kickstarter more as a platform for raising awareness and taking pre-orders than for funding the gadget. The initial goal was a mere $10,000 and, hours after its launch, the company raked in sixteen times that amount.

Which isn’t hard to do, considering that pledges that result in you owning an Einsen start at R22,000 ($1,200). That’s a steep discount on the eventual retail price of R35,500 ($2,000), meaning you’ll need deep pockets or a deeper hatred of ironing clothes to want to buy one after launch. Provided it all works as claimed, of course. It’s expected to launch in December 2026, so it may be a while before your investment pays off.