It’s always nice to know that, in addition to using customer data to develop products, companies like Bolt are willing to share a little. The ride-hailing app, in a Spotify-like move, has shared data about its performance in South Africa for 2021.
Bolt from the blue
One person in South Africa booked the second-most Bolt rides on the African continent in 2021. That means they hailed the most rides in SA over the period. A mighty 908 rides were taken by a single user over the year. They were narrowly beaten by a Nigerian user, who took 923 trips.
The single longest trip in SA was also its most expensive. That’d be a 262km trip from Johannesburg to Ermelo, which cost R1,318. The longest trip recorded by the service in all the countries it services was a 513km jaunt, in Uganda.
But Bolt’s figures also show that South Africans… maybe aren’t that generous to drivers. The largest tip given over the year was just R184. That’s not a small amount, but it doesn’t come close to the largest tip for the year. A user in Kenya handed over the equivalent of R3,350 to their driver in 2021.
And then there was Johannesburg’s busiest day in 2021 — 3 December. The ride-hailing service tracked a monstrous 230,000 trips in the city on that day alone. The only thing special we can find about that day is that it was a Friday. It was awfully close to the end of matric exams and most students were finished– perhaps that’s got something to do with it.