KFC uses gamification to celebrate its 50th Birthday!


It’s been 50 golden years since we started sharing our Original Recipe™ with South Africans and over the years, not only have we become a firm family favourite, but we are now a huge part of local culture and history. 

So to celebrate our Golden Years, we really wanted to do something special and create a one-of-a-kind celebration to thank our customers for walking the road with us and in true KFC style, we are offering our customers the chance to win R50 million in real gold tokens by just purchasing any KFC Golden Bucket and entering the till slip code. Our iconic bucket has been an integral part of our history and so it made sense that we use it to paint Mzansi gold. 

To make it even more exciting, we have also launched an Augmented Reality (AR) ‘KFC Gold Hunt’ – a first of its kind in the market in SA – where fans stand a chance to win additional prizes as well as MORE real gold by hunting for virtual Golden Buckets. 

The KFC AR hunt fuses reality and the digital world, where digital objects or ‘Golden Buckets’ can be viewed through a smartphone camera and seen in the real world, to allow our customers real-time interaction and the chance to ‘catch’ buckets and stand a chance win more REAL GOLD and prizes. These virtual Golden Buckets have been hidden in and around KFC restaurants nationwide. Once ‘picked up’ they are kept in a Gold Vault until they are tapped to reveal what’s inside, ranging from KFC menu items, which can be redeemed in-store or online, data prizes and of course real gold!

Here is how you can play to win big!

While we have seen brands embrace AR to interact with their consumers, we are the first QSR brand to launch an interactive Augmented Reality experience in South Africa – speaking to who we are as a brand – a company always willing to set ourselves apart from the rest and embracing technology in unexpected ways. Technology is certainly changing the way we market, and gamification has a role to play in bringing customers even closer to our brand. Interactive content gives customers a unique experience that doesn’t exist in traditional marketing. It adds a whole new layer of fun and excitement that isn’t often available elsewhere and we are certainly excited to weave new technology as we head towards the big 50.

There is only a week and a half before the Gold Hunt ends on 22 May 2021. So get hunting before it’s gone.

* To participate in KFC’s 50 Year Golden Hunt register at www.kfcgoldhunt.co.za


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