Women know shrinkflation when they see it. Your favourite perfume suddenly comes in a smaller bottle, even though the price has barely changed. We notice because the same trend is happening across household budgets, with more of our money buying less. In South Africa, where inflation reached 5% in June, that instinct has sharpened. Rising transport and household costs are pushing many women to think differently about both spending and earning. The household economy is often where financial pressure first becomes visible and where decisions about earning an income or creating greater security begin. For many South African women, those…
