Fitbit SA: This festive season, give the gift that matters


It’s the gifting season and this year we’ve got the information you need to gift like a pro. As 2020 has inspired many of us to be more focused on our health, why not share a gift that will aspire your loved ones to start their health and fitness journey in 2021? 

Top recommendations

While Fitbit has a got a range of affordable and cross-platform devices for your friends and family, newly launched Fitbit Sense™ has made the top of our list. Fitbit Sense is the most advanced health smartwatch this holiday season that can help your loved ones manage stress and focus on their overall wellbeing. It also comes with a free six month trial of Fitbit Premium™, with which your loved ones can track key health and wellbeing trends. 

Next on our list is Fitbit Versa 3™ which is packed with features like built-in GPS and Active Zone Minutes to help individuals up their fitness game. Also on the gift list is a tracker from Fitbit for style-conscious individuals, so if you are looking to gift something really stylish and slim in design, Fitbit Inspire 2™ is sure to bring on gift envy. With the longest battery life of any Fitbit device at 10 days, this easy-to-use fitness tracker helps you build healthy habits with daily encouragement right on your wrist. There’s a one year free trial of Fitbit Premium included which makes it an incredibly valuable gift, and your loved ones get the much-needed support and guidance they need.

Fitbit’s range of devices starts from R 2,199 and are available online and in-stores across South Africa including Takealot, Sportsmans Warehouse, Cape Union Mart, Totalsports, Dis-Chem, Incredible Connection, Makro, E-Bucks, FNB Connect. To add glitter to the gifting season, some of the devices also have great festive offers running currently.

So say no to unwanted gifts by sharing a gift that is sure to spark joy in your loved one’s life. Now, about that information we promised, we know that health has never been more of a priority for both young and old. In fact, a recent Fitbit study revealed a renewed focus on health during COVID-19 restrictions.

Health matters, now more than ever

Results of the study showed an increase in participants paying more attention to their personal health in the wake of COVID-19 with more than half of them believing they have developed healthier habits and behaviours during the pandemic such as sleeping longer, eating better and being more active.

Conducted by surveying 1,002 people across South Africa during the month of August, respondents were asked to share their perception of their personal health, stress and lifestyle habits in the wake of COVID-19. This research was analysed alongside anonymous and aggregated Fitbit user data also from South Africa (SA) from 24 February to 29 August 2020, that assessed sleep, activity and step data.

Sleep was one of the biggest positive changes noted in SA. Improvements in sleep were seen in over half of the responses with survey participants (55%) getting a long night’s rest. Some respondents improved their sleep practices by going to bed earlier (40%) and getting up earlier.

“We’re seeing that the realities of 2020 have given an opportunity for people to slow down and take necessary actions around improving personal health and wellness,” said Prateek Kewalramani, Senior Manager of Middle East & Africa at Fitbit. “South Africans, are keen to adopt a healthier lifestyle, and are taking increasingly positive steps towards improving their personal overall wellbeing.”

With COVID-19 and its long-term effects still looming over us, Fitbit is encouraging consumers to take 2020 positives and learnings of their personal health into the coming months. Equipped with all Fitbit’s motivation and guidance on wrist, your loved ones are sure to start the year off strong.


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