Browsing: social media

If you ever find yourself looking forward to a holiday because you’ll be able to switch off your smartphone then perhaps you’re suffering from social media “technostress”. The constant stream of messages, updates and content that social media apps deliver right to our pockets can sometimes feel like a social overload, invading your personal space and obliging you to reply in order to maintain friendships.

With the rise of internet juggernauts Google, Facebook, Amazon and others, this insight seems obvious now. But over the past two decades, a fundamentally new business model emerged which even Castells had not foreseen – one in which attracting users onto digital platforms takes precedence over everything else, including what the user might say, do, or buy on that platform.

Young people are now fully ensconced in the digital age as it whirls around and within them. This is the epoch of the Anthropocene — the age of humans, wherein a technological worldview and human tools hold the central place in re-shaping the earth and its people. It’s also a time when 1.8 billion youth make up the largest generation of 10 to 24 year olds in human history with 50 per cent of the world’s population under 30 years of age.