Browsing: Amazon

Amazon has taken a step into the highly lucrative world of gaming by releasing its first title, Crucible. A team-based action shooter, it hopes to rival industry giants like Fortnite. What makes the game unique is that it was developed to be as fun to watch as it is to play. This is because it was created with the company’s gaming live-streaming platform Twitch in mind

Digital platforms, the websites and apps which compete for our precious screen time, have successfully invaded the traditional territory of many sectors of the “old economy”. They have become the preferred – expected, even – domains for many kinds of human behaviour, from banking and property buying, to dating and entertainment.

With the rise of internet juggernauts Google, Facebook, Amazon and others, this insight seems obvious now. But over the past two decades, a fundamentally new business model emerged which even Castells had not foreseen – one in which attracting users onto digital platforms takes precedence over everything else, including what the user might say, do, or buy on that platform.