Digital products such as eBooks and digital music are often seen to liberate consumers from the burdens of ownership. Some academics have heralded the “age of access”, where ownership is no longer important to consumers and will soon become irrelevant.
First National Bank (FNB) has built its eBucks Shop into its mobile app, which allows FNB customers to buy all sort of things from tech to appliances.
Huawei South Africa revealed its first official South African online store at its P30-series launch event this week, along with pricing for the new range.
So, South Africans are super keen on Avengers: Endgame, because the title has obliterated first-day ticket sales in South Africa, in history.
Emotion AI works on teaching robots how to feel empathy. Google AI stories are about how AI is helping people solve problems. Experts race to predict how we will be living with AI in the near future.
Sticking technology inside a blender and liquifying it (as much as you can liquify expensive sand) is a time-honoured internet tradition. Whether it’s for a form of guerrilla marketing or just because folks have been chasing YouTube views, blenders and tech go together like Facebook and misuse of personal information.
You’d think Huawei would have learnt from its past mistakes when it comes to its smartphone marketing campaigns. You’d think that some of the best smartphone cameras around would encourage it to use them for the promotional pics. Or that previous incidents would see it using a disclaimer like ‘images simulated’. But no. Once again the company’s been caught using images shot on DSLRs to promote an upcoming device. In this instance, the upcoming P30 Pro smartphone that’s expected to have some serious camera chops.
Lonely Planet, and others, have become excited by tourism powered by virtual reality(VR) – both on this planet and, thanks to NASA, on others.
VR films are also being developed by travel companies, such as Thomas Cook. And Tourism Australia has partnered with Google to understand the marketing potential of VR (well, 360 degree panoramic videos).
Lego unveiled its new Pop-Up Book set, dubbed Lego Fold which takes a stab at Samsung’s marketing for the Galaxy Fold smartphone.
Have you ever searched for a product online in the morning and gone back to look at it again in…