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Arresting this incline will be the first step towards a sustainable system of international travel – but how could it be done? A frequent flyer tax would be relatively easy to implement but it could mean the richest can still afford to fly while the poorest are priced out.

With the rise of internet juggernauts Google, Facebook, Amazon and others, this insight seems obvious now. But over the past two decades, a fundamentally new business model emerged which even Castells had not foreseen – one in which attracting users onto digital platforms takes precedence over everything else, including what the user might say, do, or buy on that platform.