It’s taken long enough, but Samsung has finally made its Galaxy S26 Unpacked event date (and time) official. The event kicks off on 25 February, as expected based on prior ‘leaks’, but we may not be watching this one live.
Samsung is hosting the event in San Francisco, where most software nerds like to hang out, so the rest of the world is beholden to American time zones. Here at home, the Galaxy S26 unveiling will take place at 23h00 on 25 February. Come on, Samsung. That’s a school night.
The Galaxy S26 is late
A very brief teaser video accompanied the official announcement. It, along with this year’s venue choice, heavily reinforces the idea that Galaxy AI will be the headline feature for 2026. Samsung has also been punting its upcoming camera tech, but we suspect it owes more than a little to artificial intelligence for any performance upgrades.
Since Samsung’s newest Galaxy S handsets are “built to simplify everyday interactions, inspire confidence and make Galaxy AI feel seamlessly integrated from the moment it’s in hand,” and are supposed to usher in “a new phase in the era of AI as intelligence becomes truly personal and adaptive,” there probably aren’t many hardware surprises in store for fans. Still, we’ll have a decent look at everything Samsung is planning before its new smartphone headliners head to retail.
This year’s first Unpacked will broadcast on Samsung’s main website, its Newsroom portal, and the company’s official YouTube channel. Stuff will also have coverage, even if it is a mite sleepy. Because it’s late, Samsung. You do know that, right?
