Fuel prices are on the rise in South Africa, with no indication that they’ll reverse course anytime soon. As of yesterday, diesel prices surged past R31/l, creating a sense of panic amongst motorists. To help combat the rise, FNB has announced a temporary boost to its eBucks fuel rewards scheme, running ’til the end of June.
More bang for your eBucks
The Fuel Boost campaign is designed to ease the rising costs of fuel, while simultaneously making everyone who isn’t an FNB customer that much more jealous. In addition to customers’ usual fuel spend rewards, FNB will guarantee that they will also see a 50% return on their eBucks by filling up at their local Engen garage.
“The simplicity of this offer is intentional,” said Pieter Woodhatch, CEO of eBucks. “Customers don’t need to rethink their spending or jump through hoops. They just need to fuel up as they normally would. That’s what makes the benefit practical and impactful.”
eBucks customers must still pay attention to how they’re spending on their fuel habits to unlock the benefits of the campaign. FNB reckons they must first “meet their standard monthly eBucks qualifying criteria, and spend a minimum of R450 on fuel at Engen a month within the campaign period. Sound simple enough, right?
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For example, a Private Banking client on eBucks level 5 who meets the criteria currently earns R8/l back in rewards. During the Fuel Boost campaign, which runs from now (May) through to the end of June, that customer will earn an extra 50% back on their spend, resulting in an additional R4/l back. That’s R12 back in rewards.
Sure, not everyone is a Private Banking client on eBucks level 5 — but any extra money saved is a win. In the last year alone, FNB claims eBucks customers have earned back R241 million, with another R177 million spent directly on fuel itself.
“When prices rise, customers feel it immediately. So, by giving customers an extra 50% back in eBucks on fuel, we are helping to soften that impact by putting real value back into their hands, at a time when it matters most. This is about providing relief now and not promising benefits later.”
