It takes a lot of effort to properly curate an Instagram profile these days. Unless you’re tuned in from the very beginning, there’s likely something on there that shouldn’t be, messing up the vibe of your profile. You can always delete and re-post an image, but who wants that hassle? Instagram’s idea to just let users mess around with their own profile grids feels more elegant. And it’s coming soon. We think.
“I want Instagram to be a place where people come together over creativity. To do so, we need to evolve as creativity evolves. I want Instagram to be a place where you can overcome self-doubt, and just make it, share it, do it anyway,” said Instagram head Adam Mosseri.
Virtue signalling FTW
What about when you’d like to give yourself (or rather, your Instagram account) over to whatever cause is gaining popularity at the moment, without losing that mysterious persona you’ve generated these past few years? No problem. Instagram is testing the ability for users to quietly post to their profiles, without it popping up in everyone else’s feed. You’ll finally be posting about your ‘secret’ café spots in peace.
While that last feature may never see the light of day since it’s still technically in the trial phase, it seems that the power to reorganise your profile for a more aesthetically pleasing fit is a done deal. It’s just a question of when. Unfortunately, Instagram didn’t elaborate on when it may turn up.
Read More: Instagram Reels could get its own app as Meta targets TikTok
Trial reels, on the other hand, launch today for everyone. This allows creators to share their content with non-followers first, before eventually expanding to followers as well. Why, you ask? Meta reckons creators are looking for a way to see how their content will perform with a different crowd, as it takes the “guesswork” out of the equation.
“Not only are creators feeling freedom to post reels more often after, but they’re seeing results – after trying trial reels, 40% of creators started posting reels more often and of those who did, 80% saw an increase in reels reach from non-followers,” Mosseri continued.
