Not ones to let inflation get the better of them, streaming giant Netflix has revealed its plans to hit its US customers, plus a few other countries, with yet another price hike. Netflix‘s latest shareholder letter includes a statement of intent to enact price increases for all tiers, including even the cheapest ad-based tier.
Netflix on a hot streak, raises the temperature
The lowest-cost ‘with ads’ tier is rising to $8/m – up $1 from its initial launch price in 2022. The most popular Standard plan is going to $18/m from $15.50. The Premium plan, allowing for multiple concurrent streams at 4K quality, sees a $2 increase, taking it up to $25/m. Adding a new family member onto your account will still cost $7 on the ad-tier plan, a feat that’ll set you back an extra $9/m in the Standard plan and up.
Netflix has also confirmed price increases for Canada, Portugal, and Argentina but has yet to provide details.
“As we continue to invest in programming and deliver more value for our members, we will occasionally ask our members to pay a little more so that we can re-invest to further improve Netflix,” the company claimed in its quarterly letter to shareholders.
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2024 was a huge bounce-back year for the streaming service, despite the password-sharing clampdown. The company reclaimed its spot as the premier streaming service after its COVID slump. Business has been going so well that the company saw a record 19 million new subscribers in Q4 2024, ending on December 31.
Dread it, run from it, inflation comes for us all just the same. We reached out to Netflix South Africa to determine whether South Africa is in the firing line and learned that there is currently no news to report on that front. As always, we’ll keep our ears on the ground in case that changes.
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Nothing yet on the Samsung Galaxy S25?