In the beginning there was Hyundai, then there was the Genesis sub-brand. Or, actually first there was Genesis and then there was Phil Collins, and then there was the Tarzan soundtrack. But that’s not the point here. The point is that Hyundai’s sub brand launched in China recently and the South Korean company used 3,281 drones to put on a bit of a show.
Which is a bit of an understatement. Hyundai’s show in Shanghai on 29 March this year, using more than three thousand drones, was a record-setting affair — one that continues to evolve.
The Genesis of drone advertising
The event saw Hyundai’s logos emblazoned on Shanghai’s skies, with the city in the background. It wasn’t enough to just include the brand’s emblem, the show’s creators had to animate it. And they also had a few car outlines to show off, just in case you thought drawing images in the air was easy.
Markus Henne, CEO of Genesis Motor China, said, “With this record-breaking drone performance, we brought our brand story and philosophy to life for many Chinese consumers. Soon, we will bring even more inspiring Genesis experiences and products to the consumers in China.”
And it was a record-setting performance. The company now holds the record for “The Most Unmanned Aerial Vehicles (UAVs) Airborne Simultaneously”. Previously, the record was held by the Shenzhen Damoda Intelligent Control Technology, who used 3,051 simultaneously in 2020. You can check out that performance here — it’s not a shabby effort by anyone’s standards.