You could own this Jony Ive/Marc Newson-designed Leica prototype… if you have the cash for it


If you’re a really rabid Apple fan, you might want to lay hands on this Leica prototype camera designed by Jony Ive and industrial designer Marc Newson. The camera is set to go on auction in June this year, where it’s expected to fetch between R3.5 million and R4.4 million (€200,000 to €250,000).

How much do you Leica this one?

Leica prototypeThe camera is described as a “…beautifully sculptured aluminium body with a matching Apo-Summicron 2/50 mm ASPH. lens”, though since it’s the prototype, its condition is listed as B+. We’d imagine that there was some wear and tear in this test model leading up to the final design.

There was a single production model of the camera made, which looks surprisingly little like this prototype, that was sold at auction in 2013 for $1.8 million (R27 million). The proceeds, along with other items sold at the time, went towards the Global Fund, which you might be familiar in relation to Apple’s Product [RED] lineup of products.

If you’ve got about five million rand burning a hole in your doubtless custom-tailored pockets, you can check out the Leitz Photographica Auction website here.


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