Browsing: Facebook

With the rise of internet juggernauts Google, Facebook, Amazon and others, this insight seems obvious now. But over the past two decades, a fundamentally new business model emerged which even Castells had not foreseen – one in which attracting users onto digital platforms takes precedence over everything else, including what the user might say, do, or buy on that platform.

During hearings into Facebook’s new Libra cryptocurrency, she grilled David Marcus, the head of its Calibra wallet, which is how its users will interact with Libra. “So, we are discussing a currency controlled by an undemocratically selected coalition of largely massive corporations. Do you believe currency is a public good?”

Instagram’s recent decision to remove its “like” counter from its platform in select geographic regions is an interesting, perhaps long overdue, measure. Although recently users in Canada reported seeing the “like” counter back on for a day, the counter is currently off. The roll-out is a techno-social experiment, and there are advantages — and a few unintended consequences — of such an action.