Browsing: Amazon

Digital platforms, the websites and apps which compete for our precious screen time, have successfully invaded the traditional territory of many sectors of the “old economy”. They have become the preferred – expected, even – domains for many kinds of human behaviour, from banking and property buying, to dating and entertainment.

With the rise of internet juggernauts Google, Facebook, Amazon and others, this insight seems obvious now. But over the past two decades, a fundamentally new business model emerged which even Castells had not foreseen – one in which attracting users onto digital platforms takes precedence over everything else, including what the user might say, do, or buy on that platform.

A sister company of Google, Alphabet’s Wing Aviation, just got federal approval to start using drones for commercial delivery. Amazon’s own drone-delivery program is ready to launch as well. As drones take flight, the world is about to get a lot louder – as if neighborhoods were filled with leaf blowers, lawn mowers and chainsaws.