Ever felt the need to chat with Pick n Pay for whatever reason? Neither have we. Nevertheless, the local grocery retailer has partnered with Clickatell to launch a customer chat feature on WhatsApp. And no, you can’t buy milk over WhatsApp (yet).
The feature will allow the retailer’s Smart Shopper cardholders to check their loyalty points balance, block lost or stolen card,s and replace the physical card. In addition, anyone will have access to the portal via WhatsApp — there they’ll also find catalogues, COVID-19 FAQs, a store locator and the ability to enter competitions.
“[R]etail is leading the way in chat adoption, and we are excited to provide an engaging experience for Pick n Pay customers in chat. Consumers love chat and with the broad reach of WhatsApp it is the perfect channel for Pick n Pay to serve their customers,” says Pieter de Villiers, CEO and Co-Founder at Clickatell.
Start chatting with Pick n Pay
Getting started is as easy as adding a new contact to your WhatsApp contact list. Simply head over to your contact list, add this number: +27 60 070 3037, and shoot ‘em a simple ”Hi”.
You’ll be greeted with a simple-to-understand menu, after which you can navigate to the bit you want to access. If you’re a Smart Shopper cardholder, you’ll have a few features available at your fingertips — like those we detailed above.
“We are constantly looking to improve our customer service and to make it easier for our customers to engage with us. WhatsApp is a popular communication channel so it made sense to launch a chat option for our customers to engage with us whenever they choose. Customers are loving the WhatsApp messaging function and the opportunity to get store or Smart Shopper information within seconds,” says John Bradshaw, Head of Omnichannel at Pick n Pay.
