TCL, the global No.1 Mini LED and Ultra Large Screen TV brand (75”+) according to OMDIA 2025, and the No.1 brand locally for Mini LED TV unit sales in H2 2025, continues to push the boundaries of display innovation with the introduction of SQD-Mini LED in South Africa
The launch marks a major milestone for the local market, with TCL becoming the first to introduce SQD-Mini LED (Super Quantum Dot Mini LED) technology with full range Audio by Bang & Olufsen in South Africa, a generational leap in display science that promises to set a new benchmark for brightness, contrast, and colour precision. In addition, TCL also unveiled its exciting new range of Google Smart Home air conditioners and home appliances.
A new standard in home entertainment: Meet the C7L and C8L
At the forefront of TCL’s 2026 TV range are the flagship C7L and C8L models, two premium displays that showcase the full potential of SQD-Mini LED technology. Building on the foundation of QD-Mini LED, SQD-Mini LED represents a major leap forward in display innovation. By enhancing the Mini LED backlight, quantum dot layer and panel-level colour filtering, TCL has achieved exceptional gains in brightness, contrast and colour accuracy, delivering a truly immersive, cinema-quality viewing experience.
Unlike RGB Mini LED, which alters the light source itself, SQD-Mini LED uses a refined blue LED backlight paired with newly formulated quantum dots and TCL’s proprietary Ultra Colour Filter. The result is improved colour accuracy, reduced colour crosstalk, and a noticeable boost in overall picture performance.
The TCL C7L is designed to bring flagship performance into more homes, offering exceptional brightness, precise light control and vivid colour reproduction. With thousands of local dimming zones that virtually eliminate “blooming,” the C7L delivers deeper blacks, sharper highlights and impressive clarity across all types of content, from fast-paced sports to high-resolution gaming and cinematic viewing. It also features premium, immersive audio co-developed with Audio By Bang & Olufsen, ensuring that sound quality matches its stunning visuals.
Stepping up even further, the TCL C8L takes performance to the next level. With an increased number of dimming zones and enhanced processing capabilities, the C8L delivers even greater precision in light control, improved shadow detail and more refined contrast. Combined with TCL’s advanced panel technology and ultra-wide colour gamut, the result is a display that stays true to the creator’s intent, offering richer, more lifelike visuals at any time of day.
Both models are purpose-built for larger screens, making them ideal centrepieces for modern living rooms, and are engineered to perform exceptionally well in bright environments. For consumers, this translates into brighter images, deeper contrast, and more lifelike colour across everything from sport to gaming and streaming.
Premium audio by Bang & Olufsen
Across the full C7L and C8L range, TCL has partnered with Audio by Bang & Olufsen to deliver a premium audio experience that complements the advanced display technology. Expertly tuned to provide clear dialogue, rich bass and immersive surround sound, the system is designed to bring greater depth and realism to everything from movies and live sport to gaming. The result is a more complete, cinema-like experience at home, where sound and picture work seamlessly together.
Expanding the Google smart home ecosystem: Connected aircon & washing machine
Beyond home entertainment, TCL is continuing to strengthen its position in the connected home space with the introduction of a new range of smart appliances designed for convenience, efficiency and modern lifestyles.
Leading this category is the new C5 range of washing machines, including the C512WDG and C512FLG models, which come equipped with TCL’s Super Drum Technology.
The new C5 range also brings smarter, more connected functionality into the home, with built-in Wi-Fi enabling users to control and monitor their washing machines remotely via the TCL Home app. Both models feature intelligent washing technology that automatically optimises water usage, temperature and cycle time based on the load, ensuring efficient performance without compromising on fabric care. Additional highlights include energy-efficient operation, multiple specialised wash programmes tailored to different fabric types, and a durable, quiet motor designed for long-term reliability, making everyday laundry simpler, smarter and more efficient.
Further expanding its home appliance offering, TCL has also introduced the TCL P774SBGWD 627-litre No Frost Inverter Side By Side Refrigerator with water dispenser and its new FreshIN 3.0 technology across its full range of air conditioning solutions, from connected AC units for the home to its commercial systems. Designed to improve indoor air quality, FreshIN 3.0 actively draws in fresh outdoor air while pushing stale air out through a quadruple filtration system, effectively reducing pollutants, odours and airborne particles. The result is a cleaner, fresher indoor environment, particularly noticeable overnight, so users wake up to healthier, more breathable air.
Driving innovation and accessibility in South Africa
With its 2026 line-up, TCL continues to reinforce its commitment to bringing world-class innovation to South African consumers, combining premium technology with competitive pricing to make high-end experiences more accessible.
“South African consumers deserve the very best in picture quality and home technology without the premium price tag. As the first to bring SQD-Mini LED technology to the local market, we are proud to deliver exceptional brightness, cinema-grade colour accuracy, precise light control and immersive audio at prices that make true flagship performance more accessible than ever before,” says Mr Mike Chen, General Manager at TCL South Africa. “With our new range of TVs and connected home appliances, we are focused on delivering smarter, more immersive and more accessible technology that enhances the way people live, connect and experience entertainment at home.”
Pricing and availability
TCL is committed to making premium technology accessible to South African consumers. The TCL C7L is available for purchase immediately at leading retailers nationwide, with the 65” available from R19,999, the 75” from R22,999, the 85” from R29,999 and the 98” from R49,999. Pricing for the TCL C8L has also been confirmed, with the 75” available from R29,999, the 85” from R34,999 and the 98” from R99,999. Launch dates for the C8L, as well as the C5 Washing Machine range and the P774SBGWD Side-by-Side Fridge, will be confirmed in the coming weeks.
For more information, visit https://www.tcl.com/southafrica/en
