Vivo’s recent run of upgraded smartphone camera tech could see the Chinese company making a slight pivot in search of more revenue. A report out of China, specifically Jiemian News, claims that the brand is setting its sights on the vlogging camera market.
That segment is already occupied by some heavyweights, like DJI and Insta360. DJI’s Osmo Pocket series is the pick of that bunch for pocketability, while Insta360 makes some impressive hardware of its own.
Vivo’s vlogging venture
There are few details concerning Vivo’s apparent vlogging camera. Mostly, the news concerns timelines for development. The Chinese outfit reportedly started work on the hardware toward the end of 2025, with a release expected sometime in 2026.
It’ll supposedly take on DJI’s Osmo products, suggesting a gimbal-on-a-stick arrangement, possibly with a full camera sensor setup if the company attempts to target the Pocket in particular. Since Vivo already has a smartphone camera deal with Zeiss in place, it’s just as possible that the camera will feature lenses made by the German optical firm.
Successfully launching a vlogging camera with a gimbal setup could also push the Chinese company in the direction of releasing its own drone, but that’s just Stuff speculating at the moment. Recent rumours suggested that Vivo was playing with the idea, with the extremely unconfirmed product using an entire smartphone as its camera unit. Something integrated, more compact, and with Zeiss tech inside would probably make for a more attractive product.
