German audio brand Sennheiser recently sold off its consumer audio arm to a company called Sonova. This company specialises in hearing-based medical tech, which is why it’s hardly surprising that the next in-ear products to launch from the brand are… over-the-counter hearing aids.

Don’t get too excited, however. The new All-Day Clear and All-Day Slim hearing aids with their attendant high-end audio branding are only due for launch in the States this July. Other locations will likely follow. When they do, don’t expect German-engineered audio assistance to be cheap here.

Sennheiser listens

The idea behind these products is that they’ll allow the hearing-impaired to better tackle conversations and other audio-based situations using “intelligent scene detection that monitors the person’s environment for seamless optimization of dialogue”. That’s fancy talk for ‘these’ll boost conversations so you can hear what’s going on’.

As with many high-end in-ear buds, these can be specifically tuned to a specific user, an operation Sennheiser says should only take five minutes via the app. Besides helping with making conversations clearer, they’ll also perform the same tasks as your average set of in-ears — at the expense of some of the battery power.