There’s a good chance you’ll be familiar with Evernote. It was once hailed as the go-to note-taking app for anyone looking to up their productivity, regardless of their chosen platform. Recently, the company announced it has been purchased by Bending Spoons. We won’t blame you if you’ve never heard of that one. It’s an Italian-based company best known for Splice, its video editor, and Remini an AI-powered image editor. Now, those are joined by Evernote.
The death of an elephant
It seems Evernote, once valued at $1 billion, hasn’t performed as well as everyone hoped it would in the last few years. Specific terms of the deal weren’t advertised, but the fact that it was bought by a company most people haven’t heard of is perhaps a testament to that.
That’s not to say Bending Spoons make bad apps. They seem useful if you’re into editing videos and images on your mobile device. But it’s unclear how Evernote, and its lofty goals to be a “powerful, intuitive extension of your brain”, will fit into the Bending Spoons stable.
While it was still independently developed, Evernote struggled to maintain the hype it garnered in its early days and the lead it built in the productivity app space. Ian Small, Evernote’s CEO, said in the blog post that the company was only now conducting beta tests for features like multiuser collaboration and Office 365 calendar integration.
Those features have been around on other platforms for ages. So it might be difficult to convince new people to join you in Evernote – to sign up, create an account, and learn how the interface works – when they’re likely already signed in to and familiar with Google Docs or Office 365.
The acquisition doesn’t necessarily spell the end of Evernote. It’s possible the app will remain wholly intact and leverage Bending Spoons’ “proven app expertise and wide range of proprietary technologies” to become your brain’s extension. But the opposite is also possible.