LG used a “virtual influencer” to host its CES keynote


Who even needs people any more? We’re dirty, rude and incredibly awful at hosting keynote speeches at CES. Hence why LG went a rather weird route, choosing to use a “virtual influencer” to get the job done. We don’t know which part of that statement is worse: The “virtual” or the “influencer”.

Reah Keem is a digital influencer and host who’s apparently also a DJ and a travel enthusiast — which is very strange to hear about a computer program. Still, LG needs to make their host seem more like an actual person so why not go with those hip and ‘with it’ personality traits such as “likes music and moving around the world”?

Virtual LG show calls for virtual LG host

What made things slightly weirder was hearing Keem mention how she missed playing at gigs. LG really tried to build that connection between audience and computer. She also has all the social medias you’d expect a real influencer to handle. That said, LG’s presentation wasn’t badly done. In fact, Rhea Keem came across as rather authentic, which obviously makes it all the weirder.

Rhea Keem helped LG introduce a whole range of products including a new robot designed to disinfect surface (cutely named CLOi), a range of lightweight laptops and an Ultrafind 4K OLED Pro monitor. While the products themselves look very cool, the implementation of the AI host is definitely what stuck with us . One has to wonder if any other companies will do something similar as the week of CES continues onward. If you want to see Keem in action, you can watch the video embedded above. It’s fairly long (it is a keynote) but interesting to see in action nonetheless. Just yesterday LG showed off its new TV that bends at the press of a button, which is wildly cool. We really want one. It will be ours. Oh yes, it will be ours…

(Source: TNW)



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I completed a Masters Degree just so someone might take my opinions seriously one day. Also writes about video games over at Critical Hit.

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  1. Pingback: CGI influencers: when the ‘people’ we follow on social media aren’t human » Stuff

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