Last week Huawei announced a new range of devices, sliding comfortably into the flagship market with brilliant specs and game-changing design. Welcome the advanced Huawei Mate 40 Series, the latest revolutionary flagship smartphones that empower users to leap further ahead. Showcasing the pinnacle of Huawei technology, the new Series reinforces Huawei’s dedication to innovation and its unrelenting determination to creating the best Mate ever.
The Huawei Mate 40 Series features the Mate Series DNA at its core. Over the last eight years, there have been 10 outstanding generations of Mate Series devices. The latest flagship smartphones from the company will take the Mate to new levels of awesome with the best technology and features in the industry.
If you take powerful performance and unique user interactions in the Mate 40 Series, you get one of the most exciting smartphone experiences possible. The Huawei Mate 40 Pro and Huawei Mate 40 Pro+ incorporate the world’s first 5 nanometer 5G SoC, Ultra Vision Cine Camera system and the iconic Space Ring Design. The series comes equipped with a smarter, more attentive digital experience.
That’s what defines the Mate Series DNA. All of this and more is made possible by the company’s dedication to innovation. In these unprecedented times, they’ve brought us increased power, more innovation and brilliant hardware to match.
Meet the Space Ring Design
Marrying an iconic design with innovative technology, Huawei Mate 40 Pro and Huawei Mate 40 Pro+ radiates function while exploring interesting design elements. It brings s new design to the table: the Space Ring design around back in the camera module. It’s different to anything Huawei’s done before, and works wonders for functionality.
Even more, the 88° Horizon Display creates an immersive viewing experience in a compact package, while the silky curve also means the devices are comfortable to hold. The handsets also offer IP68 dust and water resistance, a choice of both virtual and physical volume controls (unlike the Mate 30’s virtual-only controls) and enhanced mistouch prevention algorithms.
Both devices feature a small pill-shaped cutout up front — just as we saw on the P40 devices this year. But rest assured it is absolutely packed full of technology, with 3D Face Unlock, an Ultra Vision Selfie Camera and Smart Gesture Control.
The Huawei Mate 40 and Huawei Mate 40 Pro are available in Black and White, as well as an enchanting Mystic Silver, a finish with a colour-shifting effect that evokes sheer beauty. There are also two vegan leather variants, Yellow and Green. On the other hand, the Huawei Mate 40 Pro+ features exquisite nano-tech ceramic back panels available in two iconic colours: Ceramic White and Ceramic Black.
Leap further ahead with Kirin 9000
Powering the best Mate ever, the Kirin 9000 Series is fully equipped for 5G, capable of handling intensive computations and multi-tasking operations with ease. Embedded in the two Pro’s, you get the Kirin 9000 chipset. It’s said that this is the most sophisticated 5nm 5G SoC available, bringing improved performance and power efficiency over its predecessor. For the first time ever, the flagship 5G SoC has more than 15.3 billion transistors, making it one of the densest and full-featured 5G SoC to date. This powerful CPU features a three-level power efficiency architecture with cores running at clock frequencies of up to 3.13GHz. Also integrated into the SoC is a 24-core Mali-G78 GPU, as well as an innovative NPU featuring two big cores and one tiny core, taking on-device AI to a new level.
The 24-core Mali-G78 GPU in Huawei Mate 40 Pro and HUAWEI Mate 40 Pro+ is the most powerful GPU ever seen on a Huawei device. This delivers advanced graphics performance and is complemented by an amazing audio-visual experience for immersive gaming. The 90Hz display works together with 240Hz touch sampling rate for greater responsiveness and now provides haptic feedback to correspond with the visual experience. This entertainment set-up is completed with dual stereo speakers to create experiences with super bass stereo.
The Mate 40 Series is also equipped with the battery technology needed to keep up with the demands of 5G, supporting the fastest iteration of Huawei SuperCharge. You’ll easily get a packed two-day life out of one of these devices, and we’re here for it.
Capture more of life
The camera system on the Huawei Mate 40 Series has been, as always, co-engineered with Leica to provide the best camera solution possible. Here we get an ultra-wide-angle lens, powerful high-definition main camera, impressive telephoto camera and more. With the Dual Cine Cameras and Dual Ultra-Wide Cameras on the two Pros, users can capture amazing wide-angle videos and images from both the front- and rear-facing cameras.
When it comes to cinematic videography, the new Mates are hard to beat. They’re fitted with Dual Cine Cameras that feature a 3:2 cinema-style shooting ratio sensor. Capturing high-quality footage is easier than ever with Steady Shot, while the XD Fusion HDR Video ensures balanced exposure, even when users are capturing with extreme lighting contrast. Other evolutions include Tracking Shot, while Story Creator allows for true cinematic effects. Background music, filters and effects can also be added with ease. Not neglecting audio, Don’t forget that you also get features like the massively useful Audio Focus, Audio Zoom, and dual stereo speakers.
The Ultra-Wide Cine Camera now offers an even wider field of view, as well as richer detail, improved low light performance and distortion correction algorithms, allowing users to capture beautiful expansive landscapes, while the Super Sensing Wide Camera provides true high definition shots. Image quality has been further enhanced with Full Pixel Octa PD AutoFocus. Improved distortion correction targets the face, body and limbs, making the ultra-wide-angle lens useful in more scenarios than ever. Pf course you get a Periscope Telephoto Camera that supports 10x hybrid zoom and 50x digital zoom in the Pro variation. The Huawei Mate 40 Pro+ takes it even further with a dual-telephoto camera system that enables 20x hybrid zoom and 100x digital zoom.
The Ultra Vision Selfie Camera can legit capture in 4K with the option to shoot in one of three available fields of view, ranging from up close and personal to ultra-wide. Slow-Motion Selfie adds even more versatility to the front camera by letting users add a dramatic flair when documenting their fast-paced actions.
Don’t forget about EMUI
Honestly, the Pro’s are set to revolutionise how consumers integrate smartphones into their lives with new user-centric features including Smart Gesture Control, which allows total hands-free control of your device. Simply hover your hand over the device to wake it up or navigate your phone by swiping left, right, up and down. There is also an air press gesture for call answering.
Then there are the all-new dynamic Eyes on Display on the Huawei Mate 40 Pro and the Huawei Mate 40 Pro+ can be activated at a glance, with fully customisable interactive displays hosting all the information you need from your phone. The ring of incoming calls can be reduced by making eye contact with your phone.
Improved MeeTime functionality is a gateway to a better connected, more intelligent life. When combined with the power of Huawei’s 1+8+N ecosystem, Multi-screen Collaboration offers an intuitive way for users to operate multiple devices at once, running several apps simultaneously, combining smartphone and PC to deliver unique experiences.
When it comes to privacy and security, the EMUI 11 operating system has always featured comprehensive security solutions to protect Huawei device users. The Trusted Execution Environment operating system is CC EAL5+ certified, which is the highest certification level for commercialised security microkernel. EMUI 11 also comes with new privacy features. When transferring images, users can easily purge sensitive personal data such as location, time and device details from the file before it is sent.
The whole range comes equipped with the innovative Huawei Mobile Services (HMS), bringing users a smarter, richer, more convenient and secure smartphone experience. During the launch, Huawei also unveiled new apps available for global Huawei users, including Petal Search, a search engine with support for multiple types of searches; Petal Maps, a map app that utilises the Huawei Mate 40 Series’ gesture control feature; and Huawei Docs, a unified word document service. These apps come together to lead the way towards a better digital life for the 700 million Huawei device users worldwide.
Pricing and availability of the Huawei Mate 40 series aren’t available locally yet and will be announced at a later stage.
