Last year rapper 50 Cent’s company SMS Audio entered into an unlikely partnership with Lucasfilm to release four pairs of Star Wars-themed headphones (Stormtrooper, Rebel Alliance, Boba Fett and Imperial editions). Because, you know, rap and sci-fi have such a long and illustrious history. Oh wait. Nonetheless, this week at CES the company announced it’s adding four more pairs to the line-up.
The R2D2, Chewbacca, Darth Vader and the TIE Fighter editions for this year are expected to cost around $200 (+/= R2 400) a pair and include 40mm drivers and passive noise cancelling. With the trailer for the latest instalment of the Star Wars franchise only a month or so old, SMS Audio’s timing couldn’t be better.
While we love the look of SMS Audio’s wares the proof will be in the listening. If SMS avoids the Beats Audio tendency of prioritising bass above anything else its latest offering might appeal to more than just Star Wars obsessives and teenagers.
Perhaps next year there’ll be a third edition of the headphones to address the glaring omission in the current two line-ups: Princess Leia hair-bun-themed cans. We can only hope.