Governments and advocates in the U.S. and Europe, as well as elsewhere around the globe, have been pushing Facebook to make the inner workings of its advertising system clearer to the public.
Nowhere is the advance of technology more evident than in the rise of robots and artificial intelligence. From smart devices to self-checkout lanes to Netflix recommendations, robots (the hardware) and AI (the software) are everywhere inside the technology of modern society. They’re increasingly common in ads, too: During the 2019 Super Bowl alone, seven ads aired featuring either robots or AI.
Last week we were very skeptical about Facebook’s new bit of hardware, the Portal tracking camera and video calling system — mostly because Facebook hasn’t got the best track record of keeping user data safe. And we were pretty sure that the company plans to use the Portal to harvest even more data about its users to keep the gigantic advertising beast fed. Well… guess what...[Read More]
Oh Netflix, and you were doing so well… Streaming service Netflix has been testing running promotional ads between episodes of whatever is being watched, something that has gotten right up the noses of those who have experienced the recent test. The test was spotted by various users around the world, who posted their annoyance at the ‘unskippable’ promos on Reddit and that other ...[Read More]
The only surprising thing about major brands pulling their YouTube advertising for appearing alongside extremism and hate speech was how long it took to happen. Google has been criticised for years about the problems with its YouTube advertising – which sees adverts appearing alongside undesirable, sometimes illegal content, including antisemitism or videos advocating violence – about which the la...[Read More]
Facebook, as hard as it might be to believe, is far more interested in you as a potential advertising target than as a user. That’s how the company makes its money, after all — by serving advertisements up to neatly-catalogued eyeballs. So it should come as no surprise that Facebook is going to be introducing a whole lot more ads to videos posted to the social network. That’s the...[Read More]
Some internet users deploy an adblocker as a form of self defence because there’s nothing like visiting a website and seeing nothing but wall-to-wall ads with pop-ups and pop-unders vying for your eye’s attention. The solution, besides an adblocker, would seem to be simple – less intrusive website advertising (of the sort that Stuff uses, yes?). Of, if you’re Facebook, you ...[Read More]