Author: Toby Shapshak

Toby Shapshak is editor-in-chief and publisher of Stuff, a Forbes senior contributor and a columnist for the Financial Mail and Daily Maverick. He has been writing about technology and the internet for 28 years and his TED Global talk on innovation in Africa has over 1,5-million views. He has written about Africa's tech and start-up ecosystem for Forbes, CNN and The Guardian in London. He was named in GQ's top 30 men in media and the Mail & Guardian newspaper's influential young South Africans. He has been featured in the New York Times. GQ said he "has become the most high-profile technology journalist in the country" while the M&G wrote: "Toby Shapshak is all things tech... he reigns supreme as the major talking head for everything and anything tech."

How do you pump R4-billion back into SA’s economy? Well, if everyone stopped advertising on Google, Facebook, YouTube and Instagram, that money could flow directly into the SA economy instead of into the bank accounts of foreign companies. It’s a radical suggestion, and one that is unlikely to actually come about. However, it does give a sense of the cost to the SA economy for a service that is much less reliable than the advertising industry would have you believe. For many, these tech giants are the face of the democratisation of information. Facebook connects you, for free, with the…

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How do you pump R4-billion back into SA’s economy? Well, if everyone stopped advertising on Google, Facebook, YouTube and Instagram, that money could flow directly into the SA economy instead of into the bank accounts of foreign companies. It’s a radical suggestion, and one that is unlikely to actually come about. However, it does give a sense of the cost to the SA economy for a service that is much less reliable than the advertising industry would have you believe. For many, these tech giants are the face of the democratisation of information. Facebook connects you, for free, with the…

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If Google is selling my personal preferences based on my search history to would-be advertisers, they are getting it completely wrong. Here’s why. Google thinks I want to buy a new iPhone (which I already own), a new MacBook Pro (check), needs insurance (which I already have), and am constantly buying consumer electronics (I’m not, I am just searching for prices when reviewing products for Stuff). Occasionally, it also seems, I really want to buy ugly shoes. Or the makers of this particular brand of shoes – which are so ugly not even Tito Mboweni would be seen in public…

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When I booked my first flight since lockdown, I didn’t even check the prices of other airlines. Price used to be the most important criteria for booking a flight until I encountered the professionalism and reliability of FlySafair. Not only are they reliable, but they have thought through the user experience in a way that other airlines simply haven’t. Before Covid, when I arrived at the airport, I got an SMS telling me which gate to go to. The emailed boarding pass was cleverly designed to be viewed on a mobile phone – “doh!” as Homer Simpson likes to say…

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Nissan has released a range of electrified versions of their popular cars – Juke, Qashqai, X-Trail, and Townstar van – as well as a new flagship electric vehicle, the Ariya. This is part of the Japanese car giant’s bold vision for the EV era, for which it is planning to launch 23 electric models by 2030. “We need to write and publish the next chapter,” said Francois Bailly, Nissan’s senior vice-president for planning in the AMIEO (Africa, Middle East, India, Europe (plus Russia), and Oceania) region. He was speaking in Madrid at the launch of the six new vehicles. EVs…

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Stuff’s publisher and editor-in-chief Toby Shapshak sat down with the director of Planetworld, Maurice Van Heerden, to chat about how he came to bring Sonos products (among others) to SA. Planetworld is an importer and distributor of audio products from a number of high-end manufacturers for a range of applications including car audio, home theatre setups and smart home audio. Van Heerden takes Shapshak through the story of bringing Sonos products to SA and how Sonos were among the first to effectively implement smart functions in high-end audio solutions, first seen in the Sonos One. Also available on Apple Podcasts…

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How do you get internet access into a war zone? Ask the billionaire South African with his own constellation of internet-providing satellites. That’s precisely what the Ukraine vice prime minister, Mykhailo Fedorov, did two days after Russian forces began a “special military operation” – or invasion. Fedorov tweeted Elon Musk on 26 February that “while you try to colonise Mars – Russia try to occupy Ukraine! While your rockets successfully land from space – Russian rockets attack Ukrainian civil people! We ask you to provide Ukraine with Starlink stations.” Within 10 hours, Musk replied that his Starlink service “is now…

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Stuff’s publisher and editor-in-chief Toby Shapshak spoke to HMD Global CEO Florian Seiche while he was in the country. They touch on some of the ways HMD Global and its Nokia devices impact the lives of South Africans and some of the trends currently active in the market. They also discuss the current state of the mobile network in SA and where it’s heading. They reminisce on the history of Nokia and some of the iconic phones from the past. Also available on Apple podcasts | Google podcasts | Spotify

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“Is Paul Furber really behind QAnon?” the South African tech community has been asking itself again this week. The world was shocked when the Johannesburg tech journalist was identified in September 2020 in the Replay All podcast as being integral to the origins of the QAnon conspiracy theory. On Sunday, the New York Times answered this question: “Two teams of forensic linguists say their analysis of the Q texts shows that Furber, one of the first online commentators to call attention to the earliest messages, actually played the lead role in writing them.” The newspaper concluded that Furber was one of two possible…

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So much for pit latrines being an urgent necessity to get rid of. The government’s latest pie-in-the-sky idea is to give every household 10 gigabytes (GB) of free data every month. Don’t worry about consistent electricity supply or water and sanitation – the ANC has found a new unfulfillable promise to make to the electorate in the hope so staving off its inevitable decline in the 2024 elections. On the plus side, it is a more appropriate strategy for Communications and Digital Technologies minister, Khumbudzo Ntshavheni, whose only focus appears to have been doing what the country agreed to have…

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