If your life — and computer — is missing simple access to ChatGPT and friends, OpenAI has a solution. The company has confirmed that it’s unifying its various offerings across AI chat, coding, and image/video creation into a single ‘super-app’ designed for desktops.
According to a note to employees seen by the Wall Street Journal (via Reuters), the AI company believes that juggling multiple platforms is slowing down its progress. No mention was made of how stuffing everything into a unified app will make it impossible to avoid OpenAI’s advertising push.
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Instead, according to the company’s Fidji Simo, “We realised we were spreading our efforts across too many apps and stacks, and that we need to simplify our efforts. That fragmentation has been slowing us down and making it harder to hit the quality bar we want.”
Company head Greg Brockman will oversee the new app, with Simo taking the role of marketing it to… well, everyone. Likely, this marketing won’t be confined to end users. Brands looking to capture eyeballs will probably also be approached.
The change will put ChatGPT on desktops with Codex coding and image generation integrated. It’ll be interesting to see which additional features are also created for the app. We’d expect OpenAI to integrate the entire computer system into functions, much like Copilot does. That would give the company yet another vector for training data (and also access to those rare Pepes in that hidden folder of yours). There’s no timeline for launch at present, but the AI specialist likes to move fast.
