To stay competitive, today’s marketers need to embrace technology, and that’s precisely what the 2023 Institute of Marketing Management (IMM) Conference aims to explore.
Taking place in the bustling suburb of Parktown in Johannesburg in early November, this year’s IMM Conference promises to be an eye-opener, delving into some of the hottest topics marketers (and businesses) are currently grappling with: artificial intelligence (AI), augmented reality (AR), virtual reality (VR), and more.
The Shift Towards Technology in Marketing
As the digital marketing landscape continues to evolve, marketing professionals find themselves at a crossroads: not only are they navigating the shift from traditional to digital channels, but they’re also having to master data-driven decision-making; they need to embrace AI and automation; and they must adapt to evolving consumer expectations while simultaneously addressing privacy and ethical concerns. Each of these on its own would be a mission to deal with, but modern marketers must contend with them all at the same time.
To thrive in this incredibly complex and challenging environment, it’s become clear that marketers must adapt to new technologies and harness their potential or face being left behind as the world moves on.
Irene Gregory, CEO of IMM, emphasises the importance of this shift, stating, “Classic marketing strategies are no longer enough to move businesses forward. Today’s marketers must hone their technology skills to drive their own competitiveness, and that of their clients.”
Harnessing the Power of AI in Marketing
One of the key highlights of the 2023 IMM Conference is its deep dive into the world of artificial intelligence (AI). AI is no longer a futuristic concept; it’s a tangible force shaping not just the marketing landscape today but almost every facet of modern business. Attendees can look forward to exploring how AI can revolutionise marketing strategies by leveraging data-driven insights and helping businesses build personalised customer experiences.
At the conference, traditional marketing techniques will also be examined, and the ongoing shifts we’re seeing will be laid bare. Gregory explains, “The evolving landscape of influencer marketing will be explored, and its impact redefined. In addition, delegates will learn how to navigate the intricacies of user-generated content, striking a balance between its vibrant energy and potential risks.”
Immersive Technologies: AR and VR
Beyond AI, the conference will also spotlight augmented reality (AR) and virtual reality (VR). These immersive technologies are changing the way brands engage with their audiences. Marketers will have the opportunity to learn how AR and VR can create captivating narratives and innovative strategies that leave a lasting impression on consumers.
Global Thoughts, Local Leaders
This year’s conference theme is “Global Thoughts, Local Leaders.” It’s a call to action for marketing professionals at all levels, from vice presidents of marketing to brand managers and marketing consultants. The conference promises a diverse range of perspectives, catering to the needs of everyone in the field.
The IMM CEO adds, “This event offers a unique opportunity to delve into the art of creating compelling brand stories, to uncover global trends in marketing, and to understand the significance of partnerships in building a stronger South African brand.”
The IMM Conference Celebrates Excellence in Marketing
The IMM Conference isn’t just about learning; it’s also about celebrating the achievements of South African marketers. Through the Marketing Excellence Awards, the IMM aims to recognise and honour brands and marketers who have displayed exceptional thought leadership and commitment to excellence in the art of marketing.
A distinguished committee comprising South Africa’s top business and marketing executives and marketing education specialists will identify individuals, brands, and businesses that have made significant contributions to the industry. These exceptional contributors will be honoured at the Marketing Excellence Awards gala dinner on the evening of 8 November 2023.
A Transformative Experience
The 2023 IMM Conference is set to be a transformative experience for marketing professionals in South Africa. With a focus on AI, AR, VR, and celebrating excellence, it promises to equip attendees with the knowledge and insights needed to thrive in an ever-evolving marketing landscape. As the digital age continues to unfold, embracing technology is not just an option; it’s a necessity for success, in business and in marketing.
The IMM Conference is happening on the 8th and 9th of November, 2023 in Johannesburg. If you’d like to attend, head over to the official conference website and book your seat.
