Burger King is bringing the Force to flame-grilling with the launch of a limited-time menu inspired by Star Wars: The Mandalorian and Grogu. Rolling out from 27 April in South Africa and across more than 70 markets globally, the campaign arrives just ahead of the film’s theatrical release on 22 May.
Inspired by the epic storytelling and iconic characters of the Star Wars universe, the new menu combines bold flavours, immersive packaging and exclusive collectables to create a truly galactic experience for fans of all ages. Whether you’re a longtime Star Wars enthusiast or simply looking for something new, this campaign offers a fresh and exciting way to engage with the brand.
At the heart of the campaign is a globally integrated 360° media rollout, featuring custom content, fan-first social and influencer activations, and immersive in-store experiences in select markets. Guests can also look forward to a limited in-app game and themed store takeovers designed to bring the world of The Mandalorian and Grogu to life beyond the screen.
For Adult Fans
The campaign introduces two limited-edition meals: the Galaxy Burger Meal and the Mandalorian & Grogu Bounty Burger Meal. Each meal is served on uniquely themed Star Wars buns, delivering both visual appeal and the signature flame-grilled taste Burger King is known for.
For Kids
Young fans can join the adventure with the limited-time Mandalorian King Jr Meal, available at participating Burger King restaurants while stocks last. Each meal includes one of eight collectable Mandalorian and Grogu figurines, designed to bring the characters to life and add a fun, interactive element to the experience.
All meals are served in specially designed packaging that enhances the storytelling element of the campaign, creating an immersive and memorable guest experience from the moment of purchase.
“This collaboration allows us to blend the bold flavours our guests love with the storytelling and excitement of one of the most iconic franchises in entertainment,” said Sabrina Ferretti, Vice President, Burger King International. “From craveable limited-time menu items to fan collectable mugs and toys, we’re giving fans of all ages a fun and flavourful way to celebrate the release of The Mandalorian and Grogu.”
“Star Wars is built on creating stories and experiences that invite fans to step into the worlds they love,” said Lylle Breier, EVP Marketing Partnerships, Promotions and Events at The Walt Disney Studios. “Collaborating with Burger King across more than 70 markets globally allows us to extend that storytelling beyond the screen in a fun and unexpected way. We’re excited to see fans engage with the immersive in-store experiences, custom content and innovative menu offerings as we count down to the film’s release.”
Guests can embark on this limited-time adventure by visiting participating Burger King restaurants nationwide. The Star Wars: The Mandalorian and Grogu menu will be available for a limited time only, while stocks last.
