Samsung South Africa has partnered with AURA to officially launch Samsung SOS+, a free-to-use, 24/7 subscription service exclusive to the new Galaxy A56, A36, or A26 device owners. In an emergency situation and on demand, the service will immediately geolocate you and send traceable private security and medical emergency services, giving you peace of mind wherever you are in South Africa. This makes the latest Galaxy A Series the ultimate all-in-one safety solution in your pocket, combining communication, smart tech, and personal security in one package.
Samsung SOS+ is provided by AURA, the leading emergency response platform that stands apart through its unwavering commitment to transforming emergency response. Since 2017, AURA has been delivering real-time, life-saving assistance to those in need, ensuring immediate access to medical and security services when every second counts.
Samsung isn’t just offering a service, we’re embedding access to safety directly into the everyday lives of our customers. Emergencies don’t come with warnings. Whether it’s a car accident, a health event, or an unexpected threat while walking home, time is critical. Samsung’s SOS+ is designed for instinctive use, it’s accessible with just one tap from the ICE (In Case of Emergency) contact list and there are multiple ways to access the service, via the app, SMS and toll-free number. It’s fast, intuitive, and designed to help registered Galaxy A users in stressful situations.
“Woven into people’s daily lives, Samsung acts as an enabling tool and a source of empowerment. If Samsung devices are always with our customers, why can’t they be the lifeline our customers reach for, should such an emergency situation happen? Now with Samsung SOS+, the Galaxy A Series offers immediate access to security and medical assistance,” said Justin Hume, Vice President for Mobile eXperience at Samsung.
The reality for many South Africans is that they do not have access to quick medical and emergency services. Recent reports suggest that only 17% of South Africans have medical aid that gives them access to private ambulances, less than 13% have access to private security, and in the poorest communities, that number falls to just 1.2%. Samsung SOS+ could be life-changing.
“Samsung SOS+ turns your phone into a personal safety tool – one call, and professional help is on the way,” added Warren Myers, CEO of AURA. “We’re not just offering peace of mind – we’re delivering it with unmatched speed and nationwide. Safety is a basic human need, and our mission is to save lives by democratising access to on-demand emergency response services.”
Samsung’s Galaxy A Series offers smartphones built on the foundations of dependable innovation and affordability. Building on this, access to the Samsung SOS+ subscription service is available, free of charge, on any new Galaxy A26, A36, and A56 device from 05 May 2025 to 06 August 2025 as a Proof of Concept. All devices purchased on or after 1 May 2025 qualify for the promotion. Samsung SOS+ is immediately there for you – accessible via the SOS+ APP or toll-free number – with immediate help, live location tracking, giving customers peace of mind.
“At Samsung, we’re committed to enriching lives not only through innovative technology and devices, but also meaningful services that matter to our consumers,” said Hume.
Designed for instinctive use, Samsung SOS+ offers:
Once registered through a quick process, in any medical or emergency situation, customers simply dial the dedicated toll-free Samsung SOS+ subscription service number, which triggers an alert and shares their live location directly with AURA’s secure platform. The closest vetted responder – either medical or armed response – is immediately automatically dispatched from AURA’s nationwide network of over 3,500 professionals. Simultaneously, users receive a call back from the personalised call centre to offer reassurance and confirm help is on the way.
- One-tap access from your contacts or the phone’s ICE (In Case of Emergency) contact list
- Multimodal communication: via app, SMS, voice, or web
- Toll-free and Data-free functionality: location tracking can be activated through SMS
- Live responder tracking: users can see help approaching in real time – offering critical peace of mind
How do I set up the service?
Step 1: Purchase and activate the device.
Step 2: Have all the current Samsung software updates downloaded and installed from the settings menu on the device.
Step 3: Download the Samsung Members application from the Samsung Galaxy Store or Google Play Store on the device.
Step 4: Register for a Samsung Members account, then select “Galaxy A-series Samsung SOS+
Launch Offer” promotional banner in the “Benefits” section of the Samsung Members
application and follow the prompts to complete the online registration and form.
Step 5: Once the online form (referred to in step 4), has been submitted, the user will be required to complete the Samsung SOS+ service onboarding process via the registration link and will be required to agree to and enter into the Application Terms.
Buy the new Galaxy A56, A36, or A26 today and unlock 12-months free security and medical emergency peace of mind ready when you need it with the Samsung SOS+ subscription service.
