Skyworth might be another name on retail shelves wherever TVs are sold in South Africa, but in China the global brand is a superstar. It makes sense that the company’s largest announcements are reserved for its home turf.

The latest from the screen maker comes via the China Import and Export Fair, otherwise known as the Canton Fair. A new display technology, the OmniView Matte Screen, claims to verge on (or possibly equal, but that’s Skyworth’s marketing team’s boast) OLED performance despite being based around a microLED panel.

Skyworth looking into?

The company says that its new matte screen tech “features multiple high-performance layers designed to deliver superior contrast, ultra-wide viewing angles, exceptional brightness, stunning picture quality, and enhanced eye comfort”.

Several distinct layers facilitate this claim. A so-called Low Reflect Layer improves black rendition and image contrast and seems key to its OLED performance comparison. A Gold Grade 25% Haze Material Anti-Glare Layer is responsible for removing reflectivity, while the Super True Wide Layer apparently boosts colour vibrance from a wider viewing angle. On paper, Skyworth’s new screen tech sounds fantastic. Now, we just need to see it in action.

Also at Skyworth’s Canton Fair appearance was a 100in version of its Frame+ TV, a competitor to Samsung’s Frame and Hisense’s CanvasTV. A batch of its recent and upcoming tech was also present, including an AI-powered karaoke TV, portable TVs, and audio-optimised gaming TVs. Local details for these have yet to turn up but as soon as we know the schedule, so will you.