Netflix has come up with a new feature, more or less, for its vast legions of subscribers. As of today, the service will make all of its language and subtitle options available to all of its TV users.

Previously, these options were limited to those who used the web browser or mobile app interfaces. The folks who watch using a TV app (hopefully that’s most of us) were confined to regional settings, offering languages that might seem predictable given the country the user is in.

Qué, Netflix?

The feature has been implemented by user request, setting the company up as a Duolingo service that doesn’t make you feel like dirt on Duo’s shoe. The streamer says that many users use the service to assist in learning a foreign language by setting subtitles to something recognisable and the language to a dub that supports their educational efforts. Basically, those users are Clan Subs and Clan Dubs at the same time. It’s about to become an interesting time in the Hidden Leaf Village.

“[W]e offer several additional features to support language learning, including the ability to customize subtitles, and the Browse by Language feature on PC computers. These helpful features enhance the accessibility of our shows and movies, while supporting those set on being multilingual,” said the company.

The broadening of this feature will help subscribers looking to expand their skill sets, but it’s also, Netflix says, in support of the various international shows that have enjoyed success on the platform. Squid Games without the correct dub or subtitle options wouldn’t have gone on to be the same phenomenon it has turned into. So really, this is all about convincing more subscribers to watch more things on the platform. But there are benefits for users too, so that’s all right. N’est-ce pas?