Your digital life deserves complete protection. That is the attitude of security specialist Kaspersky, which wants you to live your best digital life, free of cybersecurity fears with Kaspersky Premium.
This complete approach to cybersecurity means you get total protection and complete peace of mind.
Last year, Kaspersky’s detection systems discovered an average of 467,000 malicious files per day. This was a 14% increase over the previous year. Trojan detections alone saw a significant growth with experts reporting a 33% surge compared to 2023. Trojans are a type of malware disguised as legitimate software.
Windows remains the primary target for cyberattacks, accounting for 93% of all malware-filled data detected daily, while Microsoft Office document formats ranked among the top three threats, accounting for 6% of all malicious files.
“The number of new threats grows every year as adversaries continue to develop new malware, techniques and methods to attack users and organisations,” says Vladimir Kuskov, head of anti-malware research at Kaspersky.
“In 2024, there were massive phishing and malicious campaigns targeting social media users and a rise in banking malware. And, of course, the use of AI tools to generate new malware or facilitate phishing attacks,” he added.
As online threats continue to evolve, security software is also evolving.
Security, performance, privacy, and identity are the four most important pillars of this evolution, believes Kaspersky. “In this evolving cyber threat landscape, the use of reliable security solutions is vital,” says Kuskov.
Kaspersky Premium goes beyond AV
Kaspersky Premium is the best example of the brand’s “Beyond AV” approach. AV (for antivirus) protection was once the main concern, but this has evolved.
Kaspersky Premium is the complete solution for your security, performance, privacy, and identity needs. It comes with a host of advanced security features such as virus removal, safe browsing, anti-phishing, intrusion protection for webcam and mic, stalkerware detection, adware remover, and more.
Amongst its many features is an identity protection wallet which stores your sensitive documents (such as your passport or driver’s license) in encrypted format to prevent identity theft, and lets you securely access your data on any of your devices. In addition, it also offers Kaspersky Premium Support Services, which include premium IT assistance and a priority support line.
The software runs on Windows, macOS, iOS, and Android.
Security
Kaspersky believes that traditional device security is a “hygienic minimum” in our modern online experience. Kaspersky’s “Security” tab provides access to all the features that ensure protection based on a next-generation engine with a triple-layer defence that detects and blocks threats in real-time, 24/7. This includes Real-Time Antivirus, Safe Browsing, Ransomware and Fileless attack protection.
Performance
This is another “must-have” in digital life. Kaspersky’s “Performance” tab lets users embrace their need for device speed. Optimisation tools free users’ devices of junk and content they do not need, allowing their PCs to start up faster and perform as they were designed to. Performance features provide users with preventive care and alerts if their PC’s hard drive is about to crash. This pillar includes such features as PC Speed Up, Do Not Disturb mode, and Application Management.
Privacy
The Privacy protection pillar includes digital apps and services for keeping user data and private information hidden from cyber criminals and the internet in general. It provides defence measures that go beyond traditional anti-virus technologies and empower users with technologies that keep private things private.
Identity
Identity is a brand-new protection pillar for Kaspersky. It provides tools for private data storage, as well as human support and protection that go beyond the online space. The Identity pillar includes premium services for identity theft protection plus priority access to our remote experts who can perform a range of services on your behalf.
