If you’re not working on generative AI in 2023, you’re nothing. That’s the prevailing sense you get from the many (many) announcements flying out of every orifice of the internet this year. Samsung’s planning to yank something out of a hole of its own soon, announcing Samsung Gauss.

It is, based on context (but also fact), the South Korean company’s very own generative AI and it’ll turn up in the next few months, according to an announcement made at the company’s AI Forum event. What’ll it do? It seems like it’ll power something called Galaxy AI.

Gauss, I think I found it

Specifically, it’ll be used to facilitate live language translations on voice calls using Samsung devices. At least, that’s the one feature the company has teased so far. It’ll apparently make “…calling someone who speaks another language about as simple as turning on closed captions when you stream a show.” The company reckons that this feature’s functions will all be on-device, meaning no transit lag and, more importantly, no servers listening in.

But before we get to that point, Gauss has to leave internal usage at Samsung. The AI, named after mathematician Carl Friedrich Gauss, incorporates all of the systems you’ve heard about elsewhere. There’s a language model, an image model, and a code model, letting it get involved in all aspects of a) your life and b) the software development around its own creation and maintenance. That’s no spookier than what everyone else is doing, at least. Unless you’re looking at Doritos’ AI tech.

Our first proper look at Gauss is expected when Samsung launches its Galaxy S24 lineup of devices next year. The range, specifically the Galaxy S24 Ultra, is expected to include the Snapdragon 8 Gen 3. The big feature this year is enhanced AI support. Since everyone else is dumping in AI features, for 2024 Samsung likely doesn’t want to be left waiting at the station.