LinkedIn, the social network for people who don’t feel like discussing anything other than work, is the newest online gathering point to reach a billion users. Microsoft made the announcement earlier this week while also saying that there’s yet more artificial intelligence in the platform’s future.
But AI, that new and shiny object, isn’t easy or cheap to set up and operate so it’ll be reserved for LinkedIn Premium subscribers. Since a Premium sub will set you back at least R450/m, what Microsoft has in the pipe had better be good.
The new AI tool, like most of the functions of LinkedIn, is designed to make finding work easier for users – particularly those who feel up to giving Microsoft money every month. In addition to giving (paid) users access to AI-generated profile content and smarter messages to the folks doing the hiring, Microsoft’s newest functions will let prospective employees know more about their odds before anyone has even glanced at their CV.
Specifically, it’ll let users know which jobs they’d be best suited for after summing up the sometimes lengthy job descriptions on the platform. It’ll also suggest which work experience to emphasise for a prospective role and offer advice on how to present profiles to make them more attractive to the upper HR types.
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The intent, according to LinkedIn’s Tomer Cohen, is to move “…from what used to be just seeing a job and feeling insecure to being able to make tremendous progress in just one session”. But the new AI is seeing a limited launch, at first, that’ll be confined to Premium subscribers. If that’s you, our new robot overlords may well be instrumental in netting you your next job.