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Samsung ‘confirms’ 27th Galaxy Unpacked event will unfold in “late July”

Samsung Unpacked 2023

Samsung has finally ‘confirmed’ a sparse few details about its second Galaxy Unpacked event for 2023. Unfortunately, it chose to keep the exact date of the event vague, only mentioning a “late July” window with previous rumours pointing to 26 July.

This announcement seems to have been a little quick on the trigger as the press release, which first appeared on Samsung Australia’s Newsroom, is no longer available. But the internet never forgets as is evident from this cached version of the press release, spotted by leaker @sondesix, which was still accessible at the time of writing.

If that wasn’t enough, the words “Samsung Electronics to host Galaxy Unpacked in Seoul for first time” appearing in the URL can only really mean one thing.

It also helps that last month, Lee Young-hee, the President of Samsung DX’s Global Marketing Center, confirmed that the company’s next Unpacked event would be held in Seoul, South Korea, according to Korean site Yonhap News via GSMArena.

What will Samsung Unpack this time?

With the company’s flagship Galaxy devices announced back in February, its second biannual Unpacked event traditionally focuses on its wearable and foldable devices. The deleted press release didn’t specify which devices we’d be seeing but there were heavy mentions of the “foldable category” so we’re expecting the Galaxy Z Fold 5 and Flip 5 smartphones at the very least.

Beyond that, we’re likely to see the Samsung Watch 6 and 6 Classic with the latter supposedly reviving the rotating bezel of the Watch 4 Classic that was absent on the Watch 5 Pro.

It’s about time for new flagship tablets with the Galaxy Tab S8 series launching a whole year and a half ago in February 2022. Will the next set, probably called the Galaxy Tab S9, be another yearly iteration or will they give the iPad a run for its money? Maybe, but probably not.

And with a new pair of wireless Galaxy Buds and a new SmartTag also on the cards, the event is shaping up to be a rather big one for Samsung.

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